zocdoc provider dashboard & business model flip
Zocdoc is a healthcare company that allows patients to discover and book with doctors online, and helps doctors grow their business.
I was the lead IC designer on all things related to one of the biggest projects in our company's history: transforming our business model for massive scale. A central challenge crucial to success of this flip from a subscription to variable revenue model was figuring out a way to convey to doctors the value Zocdoc provides to their practice - an ambiguous concept we'd never attempted in our UI before.
After significant discovery work, iteration and validation, we shipped to all doctors in America a new provider dashboard that puts doctors' performance front and center; a new budgeting system; and a new provider design system (see breakdown in next section).
I studied Civil Engineering, but soon realized design is what I love. I care about using design to make an impact in areas like healthcare or education. Good design means providing elegant solutions to problems that really don't need to be so daunting.
Good design is also grounded in understanding each other. I love learning about people's backgrounds, motivations, challenges. Everyone has an interesting story, it's just waiting to be discovered.
I'd love to hear from you! Feel free to contact me.